Statistics and Probability Dictionary
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In survey sampling, response bias refers to the
bias that results
from problems in the measurement process. Some examples of response
bias are given below.
Leading questions. The wording of the question
may be loaded in some way to unduly favor one response over
another. For example, a satisfaction survey
may ask the respondent to indicate where she is satisfied,
dissatisfied, or very dissatified. By giving the respondent
one response option to express satisfaction and two
response options to express dissatisfaction, this survey
question is biased toward getting a dissatisfied
Social desirability. Most people like to
present themselves in a favorable light, so they will be
reluctant to admit to unsavory attitudes or illegal activities
in a survey, particularly if survey results are not
confidential. Instead, their responses may be biased toward
what they believe is socially desirable.